Added on November 5, 2012
Ray Collis
Buyer Logic , Buying Decisions , Buying Motivations , Emotion In Selling , Modern Buying
48 Shades Of Grey In Buying
What your buyer is thinking and how he, or she is feeling about the decision are two different things. As salespeople we need to focus on both. The Stereotype Of The Grey Buyer Buyers and in particular procurement professionals are stereotyped as being pale faced – grey suited bureaucrats. They are typically seen as analytical […]