John O' Gorman

Think Cost of Buying, Not Cost of Selling!

Think Cost of Buying, Not Cost of Selling!

The cost of selling to an organization is only a fraction of the cost of that organisation’s buying decision. For example where a major buying decision involves 3 competing suppliers, the time that the seller spends with the buyer has to be multiplied by 3, with the buyer allocating time to each of the suppliers […]

why-buy-smallad
The latest research on how buyers buy
Who makes the buying decision