Think Cost of Buying, Not Cost of Selling!
![Think Cost of Buying, Not Cost of Selling! Think Cost of Buying, Not Cost of Selling!](http://buyer.sellerinsights.com/wp-content/themes/patterns/timthumb.php?src=http%3A%2F%2Fbuyer.sellerinsights.com%2Fwp-content%2Fblogs.dir%2F4%2Ffiles%2F2010%2F11%2Fcost-of-buying.gif&q=90&w=650&h=300&zc=1)
The cost of selling to an organization is only a fraction of the cost of that organisation’s buying decision. For example where a major buying decision involves 3 competing suppliers, the time that the seller spends with the buyer has to be multiplied by 3, with the buyer allocating time to each of the suppliers […]