John O' Gorman

Sellers Are from Mars and Buyers Are from Venus, Right?

Sellers Are from Mars and Buyers Are from Venus, Right?

We are continually moving between the buyer and seller side of the table in order to understand the requirements of both sides as they evolve. Indeed, a constant theme of our presentations, talks and articles, is the great irony that sales success requires a greater focus on the buying, as opposed to the selling. After […]

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The latest research on how buyers buy
Who makes the buying decision