Added on February 21, 2013
John O' Gorman
Buyer Involvement , Buying Process , Consultative Sale , IKEA Effect , purchase decision , Purchase Justification

Are You Using The IKEA Effect To Help Them Buy?

The IKEA Effect provides a clear warning to sellers – ensure the buyer is involved in the process of defining, building, or tailoring your product, or at least in the process of purchase and justification.