Added on February 21, 2013
John O' Gorman
Buyer Involvement , Buying Process , Consultative Sale , IKEA Effect , purchase decision , Purchase Justification
![Are You Using The IKEA Effect To Help Them Buy? Are You Using The IKEA Effect To Help Them Buy?](http://buyer.sellerinsights.com/wp-content/themes/patterns/timthumb.php?src=http%3A%2F%2Fbuyer.sellerinsights.com%2Fwp-content%2Fblogs.dir%2F4%2Ffiles%2F2013%2F02%2Fikea-effect.png&q=90&w=650&h=300&zc=1)
Are You Using The IKEA Effect To Help Them Buy?
![Are You Using The IKEA Effect To Help Them Buy? Are You Using The IKEA Effect To Help Them Buy?](http://buyer.sellerinsights.com/wp-content/themes/patterns/timthumb.php?src=http%3A%2F%2Fbuyer.sellerinsights.com%2Fwp-content%2Fblogs.dir%2F4%2Ffiles%2F2013%2F02%2Fikea-effect.png&q=90&w=650&h=300&zc=1)
The IKEA Effect provides a clear warning to sellers – ensure the buyer is involved in the process of defining, building, or tailoring your product, or at least in the process of purchase and justification.