John O' Gorman

Bewildered By Today’s Buyers?

Bewildered By Today’s Buyers?

Buyers have rewritten the rules of modern buying.   They are adopting an increasingly structured and indeed scientific approach to how buying decisions are made.  The result is new steps, people and even logic involved in the buying decision.  The only problem is that most sellers are not aware of these changes. Without an understanding of […]

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The latest research on how buyers buy
Who makes the buying decision