Added on August 4, 2010
John O' Gorman
complexity of buying , complicating factors , conflicting buyer demands , Messy Buying , politics , trade-offs for the buyer , understanding buying
Try Walking A Mile In The Buyer’s Shoes!
Indeed, to understand the full complexity of the purchase requires that the salesperson ‘walks a mile in the buyers shoes’. That is because as the Spanish puts it ‘it is much easier to be in the bullring, than to talk about bulls’