John O' Gorman

Buyers Are Doing it For Themselves

Buyers Are Doing it For Themselves

To borrow from the lyrics of the popular song ‘buyers are doing it for themselves.’ They are ”standing on their own two feet and…’ identifying their requirements, defining the solution, writing the specification and building the business case. All this often takes place before they ever meet a vendor! This leaves the salesperson looking for a […]

 Ray Collis

Ready-To-WIMP-Out?

Ready-To-WIMP-Out?

If you are you are feeling a little hard done by because of the way of the today’s buyer we have a message for you: ‘it is time to get real!’

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The latest research on how buyers buy
Who makes the buying decision