Ray Collis

Today’s Buying Is More Structured Than Ever Before

Today’s Buying Is More Structured Than Ever Before
This entry is part of 7 in the series Buying Process

Most large organizations, and an increasing number of smaller ones, have a defined buying process. These processes are increasingly structured and indeed sophisticated. (a) More Sophisticated Buying Organizations have never been better, or at least more careful at buying. In particular, when it comes to major purchases they are applying greater rigor and sophistication to […]

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