Added on July 11, 2012
John O' Gorman
Business Case , Buying Process , Price Negotiation , sales meeting
![Price Negotiation: The Buyer’s Broken Calculator Price Negotiation: The Buyer’s Broken Calculator](http://buyer.sellerinsights.com/wp-content/themes/patterns/timthumb.php?src=http%3A%2F%2Fbuyer.sellerinsights.com%2Fwp-content%2Fblogs.dir%2F4%2Ffiles%2F2012%2F07%2Fbuyer-calcuatorBI.gif&q=90&w=650&h=300&zc=1)
Price Negotiation: The Buyer’s Broken Calculator
![Price Negotiation: The Buyer’s Broken Calculator Price Negotiation: The Buyer’s Broken Calculator](http://buyer.sellerinsights.com/wp-content/themes/patterns/timthumb.php?src=http%3A%2F%2Fbuyer.sellerinsights.com%2Fwp-content%2Fblogs.dir%2F4%2Ffiles%2F2012%2F07%2Fbuyer-calcuatorBI.gif&q=90&w=650&h=300&zc=1)
To reduce price discounting sellers need to focus on how buyers do their maths.