Added on June 2, 2013
John O' Gorman
Business Case , Buying Decision , Sales Pitch , Sales Presentation , Sales Proposal , Sales Skills , Sales Techniques , Value Equation
Sellers: How To Calculate Your Value? – The Value Equation
Communicating your value to today’s hard-nosed buyers can be a real challenge. You know that your marketing literature won’t do it. You know that your sales pitches and proposals must. Price Versus Value Many buyers have an almost single-minded obsession with price. That makes moving the conversation off price and onto value the seller’s priority. But […]