Selling Higher: Your Essential ‘C Level’ Glossary
![Selling Higher: Your Essential ‘C Level’ Glossary Selling Higher: Your Essential ‘C Level’ Glossary](http://buyer.sellerinsights.com/wp-content/themes/patterns/timthumb.php?src=http%3A%2F%2Fbuyer.sellerinsights.com%2Fwp-content%2Fblogs.dir%2F4%2Ffiles%2F2013%2F11%2FSell-Higher-Glossary.gif&q=90&w=650&h=300&zc=1)
The reality is that today’s more business focused senior buyers talk quite a different language to the junior, often more technical buyer. That poses a challenge for sellers that have dealt almost exclusively with the technical buyer in the past. Adding some new words to the sales vocabulary is required. Are You Speaking The […]