John O' Gorman

How Misreading the Buying Decision Could Cost You the Sale

How Misreading the Buying Decision Could Cost You the Sale

Key lessons from Neil Rackham’s ‘Major Account Sales Strategy’ ‘Major Account Sales Strategy’ by Neil Rackham’s is a bible for the savvy sales professional. It is as relevant today as when it was first published in 1989. So, we dusted it off and pulled out its key points. The key message of this ground-breaking book […]

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