Do Your White Papers Read Like The Yellow Pages?
When buyers download a white paper they expect a certain level of informational value, but they are being cheated.
Vorsprung Der Sales Technic!
Two decades ago an advertising executive took a factory sign and turned it into one of the most globally recognised of marketing slogans. The slogan wasn’t even in English! It means ‘progress through technology’, but is more familiar to us all as ‘vorsprung der technic’ – the Audi trade mark. Progress through sales technology! A […]
Peter Viljoen: 
StartupSandy: 
the Senator: 
Martin Lindeskog: 
