Added on November 16, 2010
John O' Gorman
salespeople , senior managers
![How to Sell To Buyers Who Know More Than You How to Sell To Buyers Who Know More Than You](http://buyer.sellerinsights.com/wp-content/themes/patterns/timthumb.php?src=http%3A%2F%2Fbuyer.sellerinsights.com%2Fwp-content%2Fblogs.dir%2F4%2Ffiles%2Ffotolia%2F10-11%2Fsenior_manager-1.jpg&q=90&w=650&h=300&zc=1)
How to Sell To Buyers Who Know More Than You
![How to Sell To Buyers Who Know More Than You How to Sell To Buyers Who Know More Than You](http://buyer.sellerinsights.com/wp-content/themes/patterns/timthumb.php?src=http%3A%2F%2Fbuyer.sellerinsights.com%2Fwp-content%2Fblogs.dir%2F4%2Ffiles%2Ffotolia%2F10-11%2Fsenior_manager-1.jpg&q=90&w=650&h=300&zc=1)
Most traditional sales techniques presuppose that the sellers knows more than the buyer. However, this does not fit with reality in respect of most complex buying decisions.