Added on July 5, 2013
John O' Gorman
Buying Process , Featured , Independence Day , Sales Process , Sales Success , Sophisticated Buyers
![For Buyers Everyday is Independence Day For Buyers Everyday is Independence Day](http://buyer.sellerinsights.com/wp-content/themes/patterns/timthumb.php?src=http%3A%2F%2Fbuyer.sellerinsights.com%2Fwp-content%2Fblogs.dir%2F4%2Ffiles%2F2012%2F07%2FIndependence-Day-For-Buyers.jpg&q=90&w=650&h=300&zc=1)
For Buyers Everyday is Independence Day
![For Buyers Everyday is Independence Day For Buyers Everyday is Independence Day](http://buyer.sellerinsights.com/wp-content/themes/patterns/timthumb.php?src=http%3A%2F%2Fbuyer.sellerinsights.com%2Fwp-content%2Fblogs.dir%2F4%2Ffiles%2F2012%2F07%2FIndependence-Day-For-Buyers.jpg&q=90&w=650&h=300&zc=1)
The surprising benefits of losing control to the buyer
Buyers have discovered a new degree of freedom and control and they are guarding it jealously. However, research suggests that sellers may well benefit from thinking they can control the buyer.