Buying Process

The steps required for a purchase to be sanctioned

 Ray Collis

10 Questions That Reveal What You Must Do To Win The Sale

10 Questions That Reveal What You Must Do To Win The Sale

The professional salesperson is a student of buying. This is particularly important at a time when buying decisions have become increasingly complex. The success of a deal depends on understanding now only how the buying decision will be made, but also the business decision that so often underlies it. With this in mind we have put […]

 Ray Collis

Today’s Buying Is More Structured Than Ever Before

Today’s Buying Is More Structured Than Ever Before
This entry is part of 7 in the series Buying Process

Most large organizations, and an increasing number of smaller ones, have a defined buying process. These processes are increasingly structured and indeed sophisticated. (a) More Sophisticated Buying Organizations have never been better, or at least more careful at buying. In particular, when it comes to major purchases they are applying greater rigor and sophistication to […]

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The latest research on how buyers buy
Who makes the buying decision