John O' Gorman

Buyer Types – Just how much can you tell from a limp handshake?

Buyer Types – Just how much can you tell from a limp handshake?

Sellers have long been advised to adopt their sales approach to reflect the personality type of the buyer.  But just how much can you tell from a limp handshake?  Well if you put a lot of  store in buyer personality types perhaps a lot! We are going to examine the four basic personality types in a moment, […]

 Ray Collis

10 Questions That Reveal What You Must Do To Win The Sale

10 Questions That Reveal What You Must Do To Win The Sale

The professional salesperson is a student of buying. This is particularly important at a time when buying decisions have become increasingly complex. The success of a deal depends on understanding now only how the buying decision will be made, but also the business decision that so often underlies it. With this in mind we have put […]

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The latest research on how buyers buy
Who makes the buying decision