John O' Gorman

The Most Dangerous False Assumption In Selling!

The Most Dangerous False Assumption In Selling!

The Importance Of Knowing The 3 Types Of Buyers & Tailoring Your Sales Approach Accordingly There is an erroneous assumption about how buyers buy that is surprisingly common in selling. It is a major impediment to success for those holding it. Yet they seem blissfully unaware of their error. Here we will test to make sure […]

 John O' Gorman

Buyer Types – Just how much can you tell from a limp handshake?

Buyer Types – Just how much can you tell from a limp handshake?

Sellers have long been advised to adopt their sales approach to reflect the personality type of the buyer.  But just how much can you tell from a limp handshake?  Well if you put a lot of  store in buyer personality types perhaps a lot! We are going to examine the four basic personality types in a moment, […]

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The latest research on how buyers buy
Who makes the buying decision