Added on June 25, 2013
Ray Collis
Anchoring , Buyer Psychology , Buying Decisions , Choice Theory , Decision Variables , Framing The Decision , Nudge , Sales Proposal , Social Comparison
![How To Influence The Buyer’s Choices How To Influence The Buyer’s Choices](http://buyer.sellerinsights.com/wp-content/themes/patterns/timthumb.php?src=http%3A%2F%2Fbuyer.sellerinsights.com%2Fwp-content%2Fblogs.dir%2F4%2Ffiles%2F2013%2F06%2Fhelping-the-buyer-decide.png&q=90&w=650&h=300&zc=1)
How To Influence The Buyer’s Choices
![How To Influence The Buyer’s Choices How To Influence The Buyer’s Choices](http://buyer.sellerinsights.com/wp-content/themes/patterns/timthumb.php?src=http%3A%2F%2Fbuyer.sellerinsights.com%2Fwp-content%2Fblogs.dir%2F4%2Ffiles%2F2013%2F06%2Fhelping-the-buyer-decide.png&q=90&w=650&h=300&zc=1)
Your customer will weigh up the alternatives and select the the best price-value mix, right? Well, perhaps not always.
Research suggests that there is less rational-analytical dimension to the choice-making process. More importantly it shows how the seller can use this to sway the buyer’s decision.