Ray Collis

How To Influence The Buyer’s Choices

How To Influence The Buyer’s Choices

Your customer will weigh up the alternatives and select the the best price-value mix, right? Well, perhaps not always.
Research suggests that there is less rational-analytical dimension to the choice-making process. More importantly it shows how the seller can use this to sway the buyer’s decision.

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The latest research on how buyers buy
Who makes the buying decision