John O' Gorman

The Top 10 Most Revealing Deal Questions

The Top 10 Most Revealing Deal Questions

Imagine you are asked as a sales manager to evaluate a key deal. How many pieces of information would you need in order to assess the likelihood of the deal closing as forecast?

 John O' Gorman

Why BANT Is Not Enough!

Why BANT Is Not Enough!

The VP of Sales had just taken to the stage. With his opening remark my jaw dropped. ‘BANT is no longer enough’ he proclaimed.

why-buy-smallad
The latest research on how buyers buy
Who makes the buying decision