Added on June 25, 2013
Ray Collis
Anchoring , Buyer Psychology , Buying Decisions , Choice Theory , Decision Variables , Framing The Decision , Nudge , Sales Proposal , Social Comparison
How To Influence The Buyer’s Choices
Your customer will weigh up the alternatives and select the the best price-value mix, right? Well, perhaps not always.
Research suggests that there is less rational-analytical dimension to the choice-making process. More importantly it shows how the seller can use this to sway the buyer’s decision.