John O' Gorman

Buyers Think Lean, But Can You Sell Lean?

Buyers Think Lean, But Can You Sell Lean?

We met with some pharma buyers around a barbeque recently.  Although the food was rich, the talk was of lean.  Lean manufacturing, lean distribution, lean marketing and of course lean buying! Naturally ‘lean’ is a word that appeals to buyers, more than sellers.  That is because rather than spending more it means: Doing more for […]

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