Ray Collis

Do Buyer Personalities Really Matter?

Do Buyer Personalities Really Matter?

Buyer types and personalities features big in most sales books and training courses.   After all, the buyer has a personality and that can also get in the way of the successful sale! A great many sales books and sales training courses tell the salesperson the he, or she must recognise and adapt to the […]

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The latest research on how buyers buy
Who makes the buying decision