John O' Gorman

Sellers Look Out for Buyer Cold Feet

Sellers Look Out for Buyer Cold Feet

Sales people are increasingly learning that there is no such thing as a ‘sure thing’ sale. That is because as the sale approaches the buyer can get ‘cold feet’ and the salesperson may be the last person to know about it. For example, the salesperson’s proposal, presentation and price beats the competition, but somebody on the […]

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Who makes the buying decision