John O' Gorman

Buyers Are Taking ‘Baby Steps’

Buyers Are Taking ‘Baby Steps’

In an effort to minimize risk buyers are taking smaller steps as they progress towards major buying decisions.

 John O' Gorman

How To Bypass The Competitive Tender?

How To Bypass The Competitive Tender?

It may surprise you to know that a significant volume of large purchasing in the public sector does not go to competitive tender. Here is why.

 Ray Collis

There May Be Flexibility In Even The Most Rigid Buying Process

There May Be Flexibility In Even The Most Rigid Buying Process

As salespeople it is easy to assume that buyers have become more machine-like in their approach to buying and that means they overlook opportunities to engage with buyers to the full extent possible.

 John O' Gorman

Selling Is Only Half The Solution!

Selling Is Only Half The Solution!

As a profession we are continually focused on selling, new sales strategies and techniques, pre-qualifying the sale, accelerating the sale and even closing the sale. But, selling is only half the solution! As a profession we are discovering there is a whole lot more…

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The latest research on how buyers buy
Who makes the buying decision