Ray Collis

From ‘Buyer Beware’ to ‘Seller Beware!’

From ‘Buyer Beware’ to ‘Seller Beware!’

Seller Beware! Caveat Emptor, or buyer beware was the dominant concept for decades.  No longer, the balance of power has shifted, with the seller reluctantly ceding control to a more sophisticated and cynical breed of buyer.  Today it is the seller who must beware! The seller is no longer ‘the ringmaster’ of the sale, often being […]

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