Added on June 28, 2013
Ray Collis
Buying Process , Competitive Tender , Featured , Needs Analysis , Relationship Selling , Sales Hopscotch , Sales Process , Sales Success , Solution Definition , Solution Selling , Strategic Selling
Sales Hopscotch: Turning Buying Process To Your Advantage
Buying has become increasing structured and process-driven. The steps in the buyer’s process therefore have a major bearing on the speed and indeed the success of the sale.
But adopting a less rigid view of buying process is important if the salesperson is to do his, or her job well. It requires adopting a non-linear view of the sales process, or what we like to call sales hopscotch.