John O' Gorman

Solution Selling – Dead Or Alive?

Solution Selling – Dead Or Alive?

Buyers still need solutions right? Well, of course they do. Indeed, they want better solutions than ever before and they want a better price too! The only problem is that they don’t necessarily need or want the sales and marketing that goes with them. This paradox is at the centre of a new controversy in […]

why-buy-smallad
The latest research on how buyers buy
Who makes the buying decision