John O' Gorman

It’s Official: Procrastination Is Good For Buying!

It’s Official: Procrastination Is Good For Buying!

Sellers battle procrastinating buyers every day in the hope of meeting this quarter’s target. But as a new book reveals there is a good reason for buyers to want to delay a decision. It is a classic case of buyer as a tortoise and seller as a hare. Selling To The Procrastinating Buyer Understandably sellers […]

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The latest research on how buyers buy
Who makes the buying decision