Added on May 14, 2013
Ray Collis
Business Case , Buying Process , Buying Psychology , Buying Rationale , The Buying Decision
![Understanding Buyer Psychology Understanding Buyer Psychology](http://buyer.sellerinsights.com/wp-content/themes/patterns/timthumb.php?src=http%3A%2F%2Fbuyer.sellerinsights.com%2Fwp-content%2Fblogs.dir%2F4%2Ffiles%2F2013%2F05%2Fbuying-psychology.png&q=90&w=650&h=300&zc=1)
Understanding Buyer Psychology
![Understanding Buyer Psychology Understanding Buyer Psychology](http://buyer.sellerinsights.com/wp-content/themes/patterns/timthumb.php?src=http%3A%2F%2Fbuyer.sellerinsights.com%2Fwp-content%2Fblogs.dir%2F4%2Ffiles%2F2013%2F05%2Fbuying-psychology.png&q=90&w=650&h=300&zc=1)
Buying decisions are generally more complex than they may at first appear. We look behind the buyer’s stated rationale for the decision and to uncover the psychology that is often hidden.