Examining the Business Case – The Political Dimension
- Buying Logic Examined
- Examining the Business Case – The Cost-Benefits Equation
- Salespeople Grapple With The Business Case
- Examining the Business Case – Strategic Fit
- The Business Case Is King!
- Examining the Business Case – Considerations Of Risk
- The Role Of The Business Case
- Examining the Business Case – The Building Blocks
- What Are Buyers Thinking?
- What Is The Business Case?
- Examining the Business Case – The Political Dimension
- Buyers Face 3 Business Case Challenges
A business case is an economic argument for investing in a project or purchase. However, it is not purely economic, but also political.
In this context the successful business case will involve a process of extensive involvement with stakeholders and will be written, or at least reviewed, by cross-functional committees. This is essential to creating the buy-in that is likely to be required to get the project sanctioned as well as to ensure it can be successfully implemented.
Peter Viljoen: 
StartupSandy: 
the Senator: 
Martin Lindeskog: 
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