Traditional Sales Skills Can Be Part of The Problem, Not The Solution
If you are still focused on selling skills, then you are missing the bigger picture. That is because the role of traditional selling skills in sales success has been sidelined. A great number of them are outdated and outmoded. Indeed if you listen to your prospects, they may be the problem, rather than the solution. […]
Buyers Think Lean, But Can You Sell Lean?
We met with some pharma buyers around a barbeque recently. Although the food was rich, the talk was of lean. Lean manufacturing, lean distribution, lean marketing and of course lean buying! Naturally ‘lean’ is a word that appeals to buyers, more than sellers. That is because rather than spending more it means: Doing more for […]
Buyers Have Funnels Too!
Sales people are not the only ones who have funnels, buyers have them too! I will let the IT Director of a large multi-national explain: ‘Last year we had 300 million worth of projects for consideration across the organisation, but only a budget of 100 million. That meant we were faced with some very hard […]
Peter Viljoen: 
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