Added on August 8, 2013
Ray Collis
Business Case , Buying Process , Buying Psychology , Buying Rationale , Needs Analysis , Requirements Definition , The Hidden Agenda
![Strategies For Identifying Hidden Requirements Strategies For Identifying Hidden Requirements](http://buyer.sellerinsights.com/wp-content/themes/patterns/timthumb.php?src=http%3A%2F%2Fbuyer.sellerinsights.com%2Fwp-content%2Fblogs.dir%2F4%2Ffiles%2F2013%2F08%2Fhidden-requirements.png&q=90&w=650&h=300&zc=1)
Strategies For Identifying Hidden Requirements
![Strategies For Identifying Hidden Requirements Strategies For Identifying Hidden Requirements](http://buyer.sellerinsights.com/wp-content/themes/patterns/timthumb.php?src=http%3A%2F%2Fbuyer.sellerinsights.com%2Fwp-content%2Fblogs.dir%2F4%2Ffiles%2F2013%2F08%2Fhidden-requirements.png&q=90&w=650&h=300&zc=1)
Strategies you can employ to powerfully connect with the buyer’s hidden agenda. That is the ‘un-written’ buyer requirements and their more fundamental underlying motivations that can make the difference between sales success and failure.
Added on August 16, 2010
John O' Gorman
Buyer Needs , Needs Analysis , Requirements Definition , Solution Definition
![Remember Buyers Can See in 3D! Remember Buyers Can See in 3D!](http://buyer.sellerinsights.com/wp-content/themes/patterns/timthumb.php?src=http%3A%2F%2Fbuyer.sellerinsights.com%2Fwp-content%2Fblogs.dir%2F4%2Ffiles%2F2010%2F08%2F3d-glasses.gif&q=90&w=650&h=300&zc=1)
Remember Buyers Can See in 3D!
![Remember Buyers Can See in 3D! Remember Buyers Can See in 3D!](http://buyer.sellerinsights.com/wp-content/themes/patterns/timthumb.php?src=http%3A%2F%2Fbuyer.sellerinsights.com%2Fwp-content%2Fblogs.dir%2F4%2Ffiles%2F2010%2F08%2F3d-glasses.gif&q=90&w=650&h=300&zc=1)
Too many salespeople limit their success by adopting a myopic view of how their solutions will be employed by customers. In particular they fail to consider all those ingredients –particularly people and process – that are required to ensure their customer’s success. The Custmer Sees in 3 Dimensions: The customer has a problem, which as […]