Why A Swiss Army Knife Won’t Help You Sell!
Your believe in your product means that you don’t hold back in making claims about its features and functions. However, there is a point at which that can become counter-productive. In selling to today’s more skeptical buyer it often makes sense to tell what you product won’t do too.
Remember Buyers Can See in 3D!
Too many salespeople limit their success by adopting a myopic view of how their solutions will be employed by customers. In particular they fail to consider all those ingredients –particularly people and process – that are required to ensure their customer’s success. The Custmer Sees in 3 Dimensions: The customer has a problem, which as […]
Peter Viljoen: 
StartupSandy: 
the Senator: 
Martin Lindeskog: 
