Why A Swiss Army Knife Won’t Help You Sell!
![Why A Swiss Army Knife Won’t Help You Sell! Why A Swiss Army Knife Won’t Help You Sell!](http://buyer.sellerinsights.com/wp-content/themes/patterns/timthumb.php?src=http%3A%2F%2Fbuyer.sellerinsights.com%2Fwp-content%2Fblogs.dir%2F4%2Ffiles%2F2013%2F11%2Fswiss-army-knife.jpg&q=90&w=650&h=300&zc=1)
Your believe in your product means that you don’t hold back in making claims about its features and functions. However, there is a point at which that can become counter-productive. In selling to today’s more skeptical buyer it often makes sense to tell what you product won’t do too.