Sales Training Under The Magnifying Glass
We did an analysis of sales training courses recently. We found that there was little change in over a decade in terms of the topics being addressed. More important still, it appears that sales training has failed to reflect any of the dramatic changes that have taken place in respect of how buyers buy. Indeed, […]
Welcome To The Sales Olympics
The London Olympics have arrived. There is certain to be lots of blood, sweat and some gold too. But, with markets remaining sluggish, for many sellers re-igniting sales is proving to be a challenge of Olympic proportions. As new world records are set in London, we have turned to past and present champions for inspiration […]
What Science Tells Us About The Speed Of Buying
Today’s buyers are slower to decide and that makes sales cycles longer. That sounds like a statement of the obvious, but it is actually grounded in our most up-to-date understanding of the workings of the human brain. Scientists Reveal The True Speed Of Buying You don’t need to understand cognitive science in order to know […]
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