Ray Collis

Sales Hopscotch: Turning Buying Process To Your Advantage

Sales Hopscotch: Turning Buying Process To Your Advantage

Buying has become increasing structured and process-driven. The steps in the buyer’s process therefore have a major bearing on the speed and indeed the success of the sale.
But adopting a less rigid view of buying process is important if the salesperson is to do his, or her job well. It requires adopting a non-linear view of the sales process, or what we like to call sales hopscotch.

 Ray Collis

The New Love Affair Between CEOs and CPOs

The New Love Affair Between CEOs and CPOs

Few managers or departments can write their CEO a cheque for millions and promise more again next year. Procurement however is the exception. Its almost un-paralleled ability to boost the bottom line has earned it a position of influence and power.  Little wonder then that procurement is the CEO’s new best friend. Strategies for Low […]

why-buy-smallad
The latest research on how buyers buy
Who makes the buying decision