John O' Gorman

Introducing The Self-Contained Buyer!

Introducing The Self-Contained Buyer!

(a) Buyers Are ‘Doing It For Themselves!’ Buyers are increasingly self-contained.  They like to be in control and to stay in control.  That means they start to elicit the requirements, build the business case and define the solution well in advance of meeting vendors. Buyers know that they have the power in a market where […]

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The latest research on how buyers buy
Who makes the buying decision