The inside track as to what pricks their interest. Specifically we asked them what turns buyers ON, or to that matter what turns them OFF!
(a) Buyers Are ‘Doing It For Themselves!’ Buyers are increasingly self-contained. They like to be in control and to stay in control. That means they start to elicit the requirements, build the business case and define the solution well in advance of meeting vendors. Buyers know that they have the power in a market where […]