How Are You Going to Pay The Buyer For His, or Her Time?
The reality is the most buyers are poorly rewarded for the time they spend with sales people, listening to sales pitches, or viewing sales presentations. With that in mind how are you going to pay the buyer for his or her time in meeting with you? Just what will the reward be? What is Your […]
Introducing The Self-Contained Buyer!
(a) Buyers Are ‘Doing It For Themselves!’ Buyers are increasingly self-contained. They like to be in control and to stay in control. That means they start to elicit the requirements, build the business case and define the solution well in advance of meeting vendors. Buyers know that they have the power in a market where […]
Peter Viljoen: 
StartupSandy: 
the Senator: 
Martin Lindeskog: 
