John O' Gorman

New Perspectives On Sales Success – Research From RAIN Group

New Perspectives On Sales Success – Research From RAIN Group

Selling has entered a new more dynamic era. New methodologies are challenging old methodologies with increased levels of research and innovation among sales consulting and training organizations around the world.

 Ray Collis

The Perfect Storm: 8 Trends That Will Rock Your World

The Perfect Storm: 8 Trends That Will Rock Your World

How organizations buy is changing – we all know that. But as a seller how to know exactly what is on the horizon in your key customer, or prospects? In this insight we will examine the key procurement related changes that will rock your world and help you predict when they will happen.

 Ray Collis

So You Think You Know The Customer’s Buying Process?

So You Think You Know The Customer’s Buying Process?

Sellers are naturally focused on the purchase order. However, in winning the sale it is important to look beyond the buying decision to see the customer’s broader business and procurement goals.

 John O' Gorman

Sellers: Say ‘Yes To The Mess’

Sellers: Say ‘Yes To The Mess’

How do you cope when faced with complexity and constant change in respect of winning the deal? Well, a new book has been published that recommends you do what the world’s best leaders and teams do – adapt and improvise! Why Buying Can Be Messy We all know that buying can be messy. Buyers don’t always […]

 John O' Gorman

It’s Official: Procrastination Is Good For Buying!

It’s Official: Procrastination Is Good For Buying!

Sellers battle procrastinating buyers every day in the hope of meeting this quarter’s target. But as a new book reveals there is a good reason for buyers to want to delay a decision. It is a classic case of buyer as a tortoise and seller as a hare. Selling To The Procrastinating Buyer Understandably sellers […]

 Ray Collis

The Fast Sale: Don’t You Know Who Stephen Kiprotich Is?

The Fast Sale: Don’t You Know Who Stephen Kiprotich Is?

In selling, just as in sports, speed is just one of the factors that determine success. Indeed, Gold Medal winners provide some inspiration in coping with longer more complex sales. Olympic Inspiration For Sellers I bet you have heard of Usain Bolt, the fastest person ever and star of the 2012 London Olympics. Bolt won […]

 Ray Collis

What Science Tells Us About The Speed Of Buying

What Science Tells Us About The Speed Of Buying

Today’s buyers are slower to decide and that makes sales cycles longer. That sounds like a statement of the obvious, but it is actually grounded in our most up-to-date understanding of the workings of the human brain. Scientists Reveal The True Speed Of Buying You don’t need to understand cognitive science in order to know […]

 John O' Gorman

Are You Selling Like A Scientist?

Are You Selling Like A Scientist?

Recent scientific discoveries and how they were communicated to the world can provide lessons on how to sell. So, are you selling like a scientist and might it be limiting your sales success? We waited with anticipation, like so many millions, for the announcement of one of the greatest discoveries of this century (perhaps any century). A […]

 Ray Collis

Your Sales Team Should Resemble The United Nations

Your Sales Team Should Resemble The United Nations

“It was like The United Nations”, observed the sales director in describing the makeup of the sales team that had just arrived from his company’s consortium partner. Planning for preparing the multimillion-dollar bid was in full swing now that the team from the lead contractor in the consortium (a Fortune 1000 company) had arrived in its subsidiary partner’s boardroom…

 Ray Collis

Ready-To-WIMP-Out?

Ready-To-WIMP-Out?

If you are you are feeling a little hard done by because of the way of the today’s buyer we have a message for you: ‘it is time to get real!’

 Ray Collis

Buying Process Trumps Sales Process

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The latest research on how buyers buy
Who makes the buying decision